Editing doesn’t need to be complicated. Your goal is clarity. A strong idea and natural delivery are more powerful than flashy effects or over-editing.

If you’ve followed the steps so far (scripted well and shot your video word-for-word) this step should be simple. For a 30-45 second video, your goal is to trim the excess and keep things moving.


Step 1: Drop in Your A-Roll

Start by placing your talking-to-camera footage (A-roll) on the timeline. This is your video’s foundation.


Step 2: Tighten the Pacing

Now, trim, trim, trim, split, trim, split, trim…


Trust Your Idea & Delivery

The strength of your idea is what makes the video engaging. Simple cuts allow your message to shine without distractions.

No transitions. Just cuts.


Step 3: Add B-Roll (OPTIONAL)