Editing doesn’t need to be complicated. Your goal is clarity. A strong idea and natural delivery are more powerful than flashy effects or over-editing.
If you’ve followed the steps so far (scripted well and shot your video word-for-word) this step should be simple. For a 30-45 second video, your goal is to trim the excess and keep things moving.
Start by placing your talking-to-camera footage (A-roll) on the timeline. This is your video’s foundation.
Now, trim, trim, trim, split, trim, split, trim…
Cut out pauses, ums, and dead air to keep things moving.
Challenge yourself to remove anything that drags or feels repetitive.
Don’t be precious—if it’s not adding value, cut it.
Trim, trim, split, trim, split, trim…
The strength of your idea is what makes the video engaging. Simple cuts allow your message to shine without distractions.