A strong idea grabs attention on its own—it doesn’t need gimmicks or fancy production. Strong ideas tend to:

• Answer a common question
• Challenge what people assume
• Solve a real problem
• Offer a quick win
• Make people curious

To come up with your own:

1. Pay attention to what makes you stop scrolling and ask why.
2. Notice what questions people ask you—these are instant video ideas.
3. Look at what frustrates or surprises people in your niche.

Before filming, test your ideas:

• Would you click on this video if you saw it?
• Can you explain the idea in one simple sentence?

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🚀 Action Step

Watch your feed with a critical eye—what topics, phrases, and patterns grab your attention? Write down three strong ideas for your next videos.

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