Creating content can feel overwhelming, but it’s often more mental than technical. The key is to stop overthinking, get started, and build confidence through action.

Procrastination & Overthinking

• Lower the bar: Your first videos don’t need to be perfect—they just need to be made.
• Focus on reps, not perfection: The more videos you make, the better you’ll get.
• Set a time limit: Give yourself 1 hour to script, shoot, and edit.

Overcoming Embarrassment

• Make a secret account if you want: Post without fear of judgment. You’ll be starting at 0 which isn’t good or bad. Both my TikTok and IG started in secret first until i had a couple hundred followers and I built up some confidence.
• Optional: Post a “warning video”. Beat the haters to the punch line (spoiler alert: there won’t be haters). Comedians do this well. Poke fun at your insecurity before others do. “Hey my friends, I really want to get better at content because it’s important for my work. unfollow now!”
• Remember this truth: Most people are supportive or don’t care as much as you think.
• Reframe your mindset (especially important for creatives): Your content is a tool, not your masterpiece.